I bought Marketing Pride 16th Edition for my marketing class and decided to read it front to back completing almost all the questions included. I was impressed with the clarity and depth of each description. I also found the examples to be very recent and interesting for the most part. I have to say marketing is not my passion but Marketing Pride 16th Edition definitely helped me through my course.
Product Details
* Paperback: 800 pages
* Publisher: South-Western College Pub; 16 edition (January 12, 2011)
* Language: English
* ISBN-10: 1111526192
* ISBN-13: 978-1111526191
* Product Dimensions: 10.9 x 8.5 x 1.5 inches
Marketing Pride 16th Edition